People are using the Internet to connect to information, but more importantly, to connect with people. And yet so many people seem totally confused and overwhelmed about the right way to connect through social media channels. As an active community, there are many ways to get connected and to stay up-to-date on what is happening in SLATE, in the community, and around the industry. Follow SLATE via any of the following online communication platforms and join in the conversation! Use tag "#slategroup" in any of your social media communications.

Here are a few ways to really connect with others through social media:
            • Focus. It is so easy to get sucked into the social media vortex, flitting from shiny object to tweet to update to post with a panicky feeling that if you don’t see everything, you might miss something important. Stop the madness; set strict parameters designating time to review your social media channels, and stick to them. You may miss something, but you will always find just what you need to find.
            • Respond meaningfully. If you want to make an impact in these channels, make sure your responses to others are thoughtful. Ask yourself; Is what I’m saying relevant? Will it resonate with my friends, fans and followers? If not, then why bother?
            • Retweet or share. One of the funny things about us humans is that we love to be recognized. In social media channels, recognition comes in the form of retweets, likes, comments and shares. When any of us publishes something, we want to be noticed. By taking notice and sharing what others have posted, we are giving them kudos. Keep in mind that who you recognize is also a reflection of you.
            • Make connections. We have a job to do. We have something to sell. We are keenly focused on our own goals and objectives in business. But when you enter social media channels, the focus needs to be on everyone you’re trying to reach. While some people will tolerate your broadcasts of news, articles and information - and a few may even welcome them - most people are using Twitter, Facebook, and other networks to make connections with people as well as discover useful information. Embrace those connections.
            • Remember, social media channels and tools merely provide us more ways we can connect - they aren’t leading us to entirely new and different things, but they are doing it in interesting, new ways.

Would you like to contribute to the SLATE blog post?  Contact us with your ideas and suggestions for a new post.

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